Why Ingram Micro leads the market

1. Direct vs Indirect: The differences and benefits
2. Why Ingram Micro leads the market
3. Professional Services to scale your business

1. Direct vs Indirect
Instead of going direct, distribution delivers more value, less risk, and better enablement.
Direct Model (Microsoft only):
• Dedicated Microsoft Account Manager (only for MSLP Directs)
• Paid Microsoft Support
• Limited funding availability
• Narrower partner engagement
Indirect Model (with Ingram Micro):
• Dedicated Ingram IaaS Azure Account Manager
• Free Microsoft Premier Support – cases routed directly to L3 engineers
• Solutions Architects for partner & end customer enablement
• Marketing & funding support – webinars, POCs, call-out days, events
• Access to AMMP, AOC/POC, DCO, ACO funding programs
• Ingram Micro Cloud Marketplace (can be white-labeled)
• 24/7 omni-channel support (phone, chat, email, portal)
• Skip Level 2 Support → direct escalation to Microsoft

2. Why Ingram Micro is the #1 Microsoft Distributor
Market Leadership
• UK’s #1 Indirect Provider for Microsoft
• £107M CSP revenue in FY25
• #1 across Modern Work, Azure, Business Apps, and Security
Copilot & AI Leadership
• #1 market share for Microsoft 365 Copilot
• 1,200+ partners supported, 30,000+ end customers reached
• 170+ partners actively deploying Copilot
• 18% adoption growth across partner network
• Programs: AI Pathways Roadshow, Flight Plan Handbook, Flight Academy, Level Up CSP Training
Cloud & Azure
• DCO engagements worth £35M+ across 40+ partners
• Cloud Viability Assessments accelerate Azure migration
• Microsoft funding for modernization projects
Innovation & Differentiation
• Xvantage Platform:
o Real-time AI personalization
o Configure-to-order & pricing optimization
o Mobile app for end-to-end transactions
Enablement & Training
• 12,000+ training hours delivered
• 310+ end customers onboarded via Copilot programs
• Azure Mastery Path: structured learning from beginner to expert

3. Professional Services – Scaling Partner Capability
Delivered via Comms-care, an Ingram Micro company
Why it matters: Partners can sell bigger, faster, and more complex projects without needing to build in-house delivery teams.
Azure-Focused Professional Services
• Cloud Adoption & Migration
o Azure Migrate & Modernize program (funded by Microsoft)
o Data center optimization
o Hybrid cloud integration
• Security & Compliance
o Assessments for identity, governance, and compliance
o End-to-end security posture reviews
• Managed Services
o 24/7 monitoring & incident response
o SLA-backed managed Azure services
• Specialist Expertise on Demand
o Enterprise-scale Azure design & deployment
o Cloud optimization & FinOps
o Project-based consultancy funded via Microsoft programs