I'm passionate about engaging consumers through a unique brand voice grounded in meaningful and strategic research that drives ROI. Just kidding. Anyone who says that kind of thing is full of it.

I like advertising for clients who don't take themselves too seriously. I like working with well rounded people who have hobbies. If we drive sales, great, that's typically how it goes if you care about solving problems instead of writing big sentences. 

I like data, but not too much. Even dressing is good with a few bites of salad. Bad joke. My point is advertisers are held too tightly to the whim of rising trends like AI and big data - so much that we're crippled with indecision. But everyone knows it doesn't take Gordon Ramsey to make a damn salad. You need a thoughtful concept before you dress it up with distractions. 

I work in one of the most rewarding careers out there. My passion breaths that sentiment. I just don't like working with jerks. If I was a copywriter I'd say, "jerk clients are jerks". 

Guess I'm not a copywriter. 

Ultimately, I'm happy I get to think critically everyday. I'm happy to work with great clients and companies. I'm happy to be a hardworking team member and I'm happy to take direction and give it. I'm eager to continue to learn and grow, and lead others in their path towards professional fulfillment. 

We're not changing the world. We're just a bunch of big kids trying let people know about the great stuff we make.