I help Microsoft AI Business Solutions partners across Dynamics 365 and Power Platform design, pilot, and scale go-to-market programs that accelerate pipeline and fast-track revenue.

With 15+ years in partner marketing, I’ve worked inside Microsoft’s ecosystem and alongside leading ISVs, SIs, CSPs, VARs, and emerging partners worldwide including Inner Circle members and Partner of the Year award winners. My work has helped partners align with Microsoft priorities, co-sell motions, and Solution Plays to drive measurable growth.

Today, as the founder of Riada Consultancy, I combine deep technology understanding with proven marketing expertise to simplify GTM for partners. My mission is clear: help Dynamics 365 and Power Platform specialists plug in and perform - fast.

How I help partners:

• Build Microsoft-aligned GTM playbooks
• Test with pilot campaigns
• Scale repeatable, sales-aligned programs
• Optimize with benchmarking, QBRs, and advisory

What sets me apart:

• Tech-literate marketer - fluent in both technology and the partner ecosystem
• Microsoft GTM expertise - co-sell strategies, Solution Plays, incentives
• Program-savvy - connecting Microsoft programs directly to GTM impact
• Field-tested - from ICP mapping to ABM and joint campaigns with Microsoft field teams
• Community-connected -  trustee of the Aleto Foundation, founder of Connect2Collab, and active supporter of MVPs and grassroots community events

I don’t just work in the Microsoft ecosystem - I contribute to it. Staying close to partners and influential voices helps me support clients in raising visibility and driving authentic, sustainable growth.

???? If you’re a Microsoft partner ready to cut through complexity and accelerate results, let’s talk..

Microsoft Partner Marketing Experts

We work with Microsoft AI Business Solution partners  - ISVs, SIs, VARs, and CSPs building on Dynamics 365 and Power Platform.

Our clients are leaders who want to:

• Align their GTM with Microsoft sellers and priorities
• Accelerate pipeline and revenue with multi-channel campaigns
• Prove marketing ROI to the C-suite
• Scale pilots into predictable growth engines

Why Most Partner Marketing Falls Short 

Many partners run marketing activity and campaigns without true Microsoft alignment.

• Siloed GTMs create friction and wasted spend
• Pilots are launched without insight
• Scaling is chaotic and unpredictable
• Lack of marketing and sales alignment
• Marketing activity rarely ties back to revenue

The result? Marketing is seen as a cost centre - not the growth architect it should be.