Riada Consultancy

Microsoft Partner Marketing Experts

We work with Microsoft AI Business Solution partners  - ISVs, SIs, VARs, and CSPs building on Dynamics 365 and Power Platform.

Our clients are leaders who want to:

• Align their GTM with Microsoft sellers and priorities
• Accelerate pipeline and revenue with multi-channel campaigns
• Prove marketing ROI to the C-suite
• Scale pilots into predictable growth engines

Why Most Partner Marketing Falls Short 

Many partners run marketing activity and campaigns without true Microsoft alignment.

• Siloed GTMs create friction and wasted spend
• Pilots are launched without insight
• Scaling is chaotic and unpredictable
• Lack of marketing and sales alignment
• Marketing activity rarely ties back to revenue

The result? Marketing is seen as a cost centre - not the growth architect it should be.