Rich James is Head of Strategy and Commercial Product Management, bringing 15 years' experience at the intersection of UCaaS and CCaaS. With a career built on placing the end user at the centre of solution design, Rich brings a practitioner's perspective to the structural forces now reshaping the CX market, from platform consolidation to AI being the convergence engine of companies data, with shifting buyer expectations.

In his current role, Rich works at the strategic edge of cloud communications and helps organisations cut through complexity to build employee and customer communication strategies that deliver lasting business value, not just for today, but for the competitive dynamics of the next five years.

For more than 20 years, Gamma, together with the channel, has provided voice, connectivity and collaboration solutions that have helped transform business communications across all sectors and business sizes.   We understand what you need to be successful in your markets and have the service portfolio and people to make this happen. With a variety of partner models to choose from, an award-winning partner programme, Gamma is a financially secure choice with an extensive portfolio underpinned by a highly resilient network.   For more information about Gamma and its comprehensive range of services for partners, please visit  https://gammagroup.co/partner-solutions/ Gamma Communications plc Gamma Communications is a leading provider of technology-based communication solutions across Europe. With over 2,200 employees and listed on the Main Market of the London Stock Exchange, Gamma helps organisations connect and collaborate through solutions including Unified Communications, voice enablement, connectivity, mobile and security. Gamma’s vision is a better-connected world – working smarter for the benefit of businesses, people and the planet. Selling exclusively to businesses and public sector organisations, Gamma’s core markets are the UK and Germany, with additional presence in Spain and the Benelux region. In the UK, Gamma serves SMEs through an extensive network of over 1,500 channel partners (Gamma Business). For larger businesses and public sector organisations, Gamma Enterprise engages directly to design, deliver, and support complex, integrated communications solutions. Gamma Europe has its largest presence in Germany, where it operates through a combination of a strong partner network and a self-service digital platform and is now one of the country’s leading cloud communications providers, following strategic acquisitions. For more information about Gamma and its full range of products and services, visit gammagroup.co