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South Coast Summit 2025

Areti Iles

Head of Professional Services
Telefonica Tech

Biography

With over 15 years in the technology sector, I am currently Head of Professional Services at Telefonica Tech's Microsoft Business Applications division and a Microsoft MVP in Customer Experience and Power Apps. Over my career as a Dynamics 365 & Power Platform solution architect and consultant, I have delivered a wide range of complex projects for FTSE 250/500 companies across a number of sectors. I am a Europe Dynamics 365 and Power Platform user groups committee representative for Microsoft and on the UK Dynamics 365 and Power Platform User Groups Advisory Board as well as the leader of the Reading Dynamics 365 and Power Platform user group and part of the organising committee for the Scottish Summit. I am also an annual participant of the United Nations UK delegation for the Commission on the Status of Women (CSW). I speak internationally on AI tools, their adoption and also mentor for those looking to start or advance their careers in the technology industry as part of the Women in Power Platform group.

Speaker's Sessions
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    Head of Professional Services at Telefonica Tech
Advance (1st Floor) In Person

The Next 5 Years: The AI Trends You Need to Know

If you are implementing AI solutions and haven’t looked into synthetic data, machine customers, AI avatars of employees or the latest AI legislation (yes really) – you need to. This year alone, 30% of GenAI projects are being abandoned due to poor data quali...

If you are implementing AI solutions and haven’t looked into synthetic data, machine customers,...

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