Loading...

View Volunteer

Leeds Professionalism Summit

Jamie Cheston

Assistant Teaching Professor
University of Colorado, Leeds School of Business
Volunteer

Biography

Over two decades into my career journey, having learned from world-class leaders & organizations on both the Client & Agency sides of numerous industries, I bring to the table a well-rounded set of marketing skills, experiences and track record of results.  

I am a certified Integral Professional Coach and creator of Personal Branding, a career coaching course currently housed in CMCI and featuring as a workshop during the Leeds Professional Summit.  

As a faculty member of the Leeds Marketing Division, I bring all of my experience to bear in service to my students' learning journey and realization of their career aspirations.  


My areas of professional marketing expertise include:

• Brand strategy, planning & management

• Brand equity & positioning

• Consumer insights & market research

• Marketing strategy, planning & execution

• Packaging design & advertising

• Innovation strategy & pipeline

• Product & platform commercialization

• Agency & strategic partner management

• Team leadership & people development

• Organizational culture building


My industry and category experience includes:

• Consumer packaged goods (food, healthcare/personal products)

• Advertising (automotive, tech, healthcare)

• Small business consulting

• Higher education

• Leadership, career & life coaching

Share This Page