Biography
Over two decades into my career journey, having learned from world-class leaders & organizations on both the Client & Agency sides of numerous industries, I bring to the table a well-rounded set of marketing skills, experiences and track record of results.
I am a certified Integral Professional Coach and creator of Personal Branding, a career coaching course currently housed in CMCI and featuring as a workshop during the Leeds Professional Summit.
As a faculty member of the Leeds Marketing Division, I bring all of my experience to bear in service to my students' learning journey and realization of their career aspirations.
My areas of professional marketing expertise include:
• Brand strategy, planning & management
• Brand equity & positioning
• Consumer insights & market research
• Marketing strategy, planning & execution
• Packaging design & advertising
• Innovation strategy & pipeline
• Product & platform commercialization
• Agency & strategic partner management
• Team leadership & people development
• Organizational culture building
My industry and category experience includes:
• Consumer packaged goods (food, healthcare/personal products)
• Advertising (automotive, tech, healthcare)
• Small business consulting
• Higher education
• Leadership, career & life coaching