Digital Media Strategist at MERGE, specializing in paid media and analytics to drive business growth. I develop and manage strategic advertising campaigns, leveraging data-driven insights and industry-leading platforms to optimize performance and maximize ROI. My role involves collaborating with top media vendors, overseeing budgets, and continuously refining strategies to stay ahead in a dynamic digital landscape. Beyond my professional work, I love to volunteer, travel, ski, and hang out with friends & family.