I have over 17 years of experience building conversion-driven marketing programs utilizing a mix of digital and traditional marketing tactics. Most of my background has been on the digital marketing agency side, working with both B2C and B2B clients in a wide range of industries and in a variety of roles including planning, strategy, execution, and optimization.

I entered the marketing world as a tactical executor across multiple digital channels (PPC, SEO, Media, Email, Social, Lead Gen, etc.) with a focus on casting a wide net. Marketing to the masses in no longer an effective strategy for most businesses. For several years, I focused on building highly targeted, strategic marketing campaigns to help clients solve complex business problems. I have led cross-functional teams in building full-funnel programs, directing everything from strategy to build, execution, management, and optimization. I gain a deep understanding of industry trends and analyses, business goals and KPIS and use data-driven optimizations to ensure success.

Most recently, I have been focused on building strategic paid media and SEO programs that fit into an organization's overall marketing plan, are based on business goals, and have measurable impact.