I see myself as a catalyst - adding something unseen in many cases, to light the touch paper. Having been around for a few years, I have realised that most of us excel to some degree at something (or several things), but few of us are superstars (although many claim to be)  I have spent most of my working life supporting the partnership between the product vendor and the sales force (the reseller partner). On the surface, it seems simple enough, but there is way more to consider than the account manager and the reseller principal. I have an almost geeky interest in technology, but I am not a technologist. I am super open and curious, so I am always open to a new conversation. 

Daktela's mission is to make every customer conversation count. Our all-in-one, AI-powered communications platform unifies voice, email, web chat, SMS, and social media — together with integrated Agentic AI coworkers.

Built entirely in-house and deployed across Europe and beyond, we serve over 1,800 businesses directly and many more through our worldwide channel partner network. The reality is that true omnichannel is still the biggest untapped opportunity in customer communications - and Agentic AI is the next frontier. Daktela delivers both with a consultative, not an off-the-shelf, approach. 

As one of the first CCaaS providers in the world to integrate ChatGPT back in 2023, we've been building seriously on that foundation ever since — moving from AI features to AI that autonomously orchestrates real business processes and delivers measurable outcomes.

We're proud to be a Silver Sponsor of Cavell Summit Europe 2026. Our UK Managing Director, Samantha Haylor, joins the "Taking AI To Market" panel at 2.30 pm to share what we're seeing across our global operations — from omnichannel to the frontier of Agentic AI. 

We look forward to connecting with everyone on the day.