Samantha Haylor is the UK Managing Director of Daktela, a leading cloud contact centre solutions provider. She began her career at HM Revenue & Customs, where she served as Communications Project Manager, developing a strong foundation in operational excellence, large-scale transformation and customer satisfaction within a complex public-sector environment.

Samantha leads a dynamic team committed to delivering AI-powered, customer-centric omnichannel communications. Backed by Daktela’s global development resources and in-house AI expertise, she is driving the company’s mission to deliver intelligent, scalable solutions that enhance both customer experience (CX) and employee experience (EX) for organisations of all sizes.

Daktela's mission is to make every customer conversation count. Our all-in-one, AI-powered communications platform unifies voice, email, web chat, SMS, and social media — together with integrated Agentic AI coworkers.

Built entirely in-house and deployed across Europe and beyond, we serve over 1,800 businesses directly and many more through our worldwide channel partner network. The reality is that true omnichannel is still the biggest untapped opportunity in customer communications - and Agentic AI is the next frontier. Daktela delivers both with a consultative, not an off-the-shelf, approach. 

As one of the first CCaaS providers in the world to integrate ChatGPT back in 2023, we've been building seriously on that foundation ever since — moving from AI features to AI that autonomously orchestrates real business processes and delivers measurable outcomes.

We're proud to be a Silver Sponsor of Cavell Summit Europe 2026. Our UK Managing Director, Samantha Haylor, joins the "Taking AI To Market" panel at 2.30 pm to share what we're seeing across our global operations — from omnichannel to the frontier of Agentic AI. 

We look forward to connecting with everyone on the day.