Features Are Free Now. Margin Isn't. Where value survives in the AI era of cloud communications

Every feature you sell today can be replicated in days. AI has collapsed product cycles from quarters to weeks, and capability that once took a year to build now arrives on everyone's price list at the same time.

So where does margin actually live?

NUSO CEO Matt Siemens argues it is no longer in connectivity, seats or features, but in the layers above them: trust and compliance, operational insight, sovereignty and control, and billing transparency. Naked connectivity is a race to zero. The providers still holding margin in 2030 will be the ones packaging outcomes, not add-ons.

Matt will share how NUSO arrived at that view, what the company chose to build as a result, and will make a significant platform announcement from the stage.

Service providers, MSPs and investors will leave better equipped to make their own call on where to invest, what to package, and what to stop selling.