Rich James is Head of Strategy and Commercial Product Management, bringing 15 years' experience at the intersection of UCaaS and CCaaS. With a career built on placing the end user at the centre of solution design, Rich brings a practitioner's perspective to the structural forces now reshaping the CX market, from platform consolidation to AI being the convergence engine of companies data, with shifting buyer expectations.

In his current role, Rich works at the strategic edge of cloud communications and helps organisations cut through complexity to build employee and customer communication strategies that deliver lasting business value, not just for today, but for the competitive dynamics of the next five years.