Audiocodes - We know AI Works – The Hard Part is Everything Else

Get ready for a powerful session, sharing real-world insights and a look at how Microsoft Partners can navigate the AI Noise.

 Walk any Contact Centre or UC event in EMEA right now, and the pattern is the same: every stand has "AI" on it, every demo has a bot, and by mid-morning, most attendees have stopped listening. The technology is real — that is the frustrating part. The noise around it is not.

Join Jon's session and hear how he takes a structural look at where AI is actually heading. Why customers are quietly decoupling the intelligence layer from the platforms, and what that means for the heavyweight UC & CC vendors. Why voice is still the genuinely hard part, and the telephony decisions most demos skip over. Why the providers who deliver the next wave of successful projects will not be the loudest ones at the expo — they will be the ones who can walk a customer to a sensible next step without forcing an irreversible architectural decision.