With over 15 years in the technology sector, Areti is Head of Professional Services at Telefonica Tech's Microsoft Business Applications division. Over her career as a Dynamics 365 & Power Platform solution architect and consultant, Areti has delivered a wide range of complex projects for FTSE 250/500 companies across a number of sectors. She is a Europe Dynamics 365 and Power Platform user groups committee representative for Microsoft and on the UK Dynamics 365 and Power Platform User Groups Advisory Board as well as the leader of the Reading Dynamics 365 and Power Platform user group. She speaks internationally on AI tools, their adoption and is also a mentor for those looking to start or advance their careers in the technology industry.