I have spent the past 8 years in the UC & CC industry, beginning my career at a traditional telecom reseller where I sold on-prem Mitel PBXs. Over this time, I’ve had the opportunity to experience multiple technology shifts in a relatively short period, from ISDN and legacy platforms to SIP and privately hosted PBXs, and then to pure UCaaS and CCaaS solutions. Today, I specialize in providing Teams-native CCaaS solutions.

As a passionate advocate for the Microsoft ecosystem, I champion various aspects of Microsoft's modern work solutions, with a particular focus on Teams Voice, Power Platform, Azure Communication Services, and Copilot. Currently, I lead the sales team at Luware across the UK, Benelux, and Nordic regions. Our goal is to centralise customer experience solutions natively within Teams whilst leveraging the broader Microsoft stack.