Martin Cross is the CEO of Connect. Martin is driven by a vision of a world where every contact centre provides their customers with an effortless, personalised experience, where  advisors relish their working day and where managers are empowered to drive continuous improvement through data-driven insights.Martin is fortunate to be trusted by some of the most well-recognised companies, who are leaders in their respective fields, to transform their customer experience. Martin is naturally curious, an instinctive problem-solver, who brings an infectious enthusiasm to everything he does. Martin is widely regarded as one of the leading minds in the contact centre technology industry. Martin supports enterprise leaders to transform their customer engagement centres by increasing customer loyalty & advocacy, driving efficiency, enhancing scalability and accelerating growth by leveraging a continuous improvement methodology, powered by AI.